Group Ordering for shared meals
Ordering food as a group can often be time-consuming and confusing. Often times, people struggle with:
Sharing links or coordinating who adds what
Managing split payments
Ensuring everyone's items arrive together
So as a Product Designer, how can we create a seamless, collaborative ordering experience that minimizes delay and maximizes convenience for groups?
Year:
2025
Tools:
Figma, FigJam, Notion, Maze
Role:
Product Designer
Project Duration:
2-3 Weeks
DESIGN PROCESS :
User Insight
Secondary Research
Competitor Analysis
Personas
The Design
The Outcome
Rersearch :
Participants: 6 users (students and coworkers) who order food through DoorDash 2-4x a week.
Key Findings:
83% of users said coordinating group orders is stressful
67% rely on texting to confirm who added which item
90% worry about paying for friends who forget to pay for their item later
100% said they'd use the "group order option" if built into their delivery application
COMPETITIVE ANALYSIS :
Key Findings:
DoorDash: Has "Group Orders" but lacks visibility on who added what and individual payments
Uber Eats: Allows shared cart but no real-time progress tracking
Postmates: No group features
Opportunity: Design a collaborative, transparent, and payment-flexible system that enhance the social side of ordering together.
User persona and Interviews:
User Interviews
Participants: 6 users (students, coworkers, families) who order food 3-5 times per week
What I learned:
83% of users said coordinating group orders is stressful
50% rely on texting to confirm who added which order
72% worry about paying for friends with friends who forget to Apple Pay or Venmo
90% said they'd use a "group ordering" feature if it was built into application
Using the information gathered from the users I've interviewed that actively uses DoorDash in a group setting. The persona developed was also used as a guide for specific participants needed for the usability testing portion of the design process. The User Persona's mainly focused on willing participants who typically took charge of ordering for their groups.
User Journey :
Considering the users needs, I developed a user flow that focused on simplicity and rapid iteration to help track the users flow of ordering.
Low Fidelity Wireframes :
I developed digital sketches of the preliminary design decisions. These concepts were reviewed and tested with users to ensure their needs were met with the feature.
The design :
Some of the users who were interviewed at the initial stage were asked to share their experiences and feedback through the new designed feature for DooorDash.
Whats new :
Gamifying the Tracker: Users enjoyed watching the group feature actively track users orders within the application and appreciated that it also updated the cost of items as well
Live Tracking for group participants: Users felt that this feature was needed to keep track of colleagues/friends orders to ensure that everyone receives their order simultaneously
Options to split payments: For the users who are typically the ones to charge their cards for DoorDash orders, users believed that this feature would be necessary for future group food coordination efforts
Final Result :
Testing Results:
After the usability adjustments, I received the following results for my initial test:
Reduced group order completion time by 40%
Improved user satisfaction by 85% (measured via post-test survey)
Increased trust through clear payment transparency
What's next :
The design thinking approach ensures that the final output of this feature is human-centered. While answering, "is this what users want?" "What will help ease their journey?" Along with the fact that customer expectations continue to grow for DoorDash, it would be beneficial to continue to adapt and ideate the feature.
DoorDash is a growing cooperation, so in response, UX designers will have to analyze the requirements needed to ensure that the company continues to meet users needs, identify any gaps and continue to provide a solution to help with the usability of the application.
But what's next for the Case Study? Personally, as a User Experience designer who's growing their skills in User Interface Design as well, I'm diving into animating the wireframe and providing different solutions to help the ease of user of the DoorDash application overall.
Next Steps:
Explore integrating Venmo and Apple Pay APIs
Introduce a group chat or reactions for engagement
Design admin controls for large group orders (5+ people)
Group Ordering for shared meals
Ordering food as a group can often be time-consuming and confusing. Often times, people struggle with:
Sharing links or coordinating who adds what
Managing split payments
Ensuring everyone's items arrive together
So as a Product Designer, how can we create a seamless, collaborative ordering experience that minimizes delay and maximizes convenience for groups?
Year:
2025
Tools:
Figma, FigJam, Notion, Maze
Role:
Product Designer
Project Duration:
2-3 Weeks
DESIGN PROCESS :
User Insight
Secondary Research
Competitor Analysis
Personas
The Design
The Outcome
Rersearch :
Participants: 6 users (students and coworkers) who order food through DoorDash 2-4x a week.
Key Findings:
83% of users said coordinating group orders is stressful
67% rely on texting to confirm who added which item
90% worry about paying for friends who forget to pay for their item later
100% said they'd use the "group order option" if built into their delivery application
COMPETITIVE ANALYSIS :
Key Findings:
DoorDash: Has "Group Orders" but lacks visibility on who added what and individual payments
Uber Eats: Allows shared cart but no real-time progress tracking
Postmates: No group features
Opportunity: Design a collaborative, transparent, and payment-flexible system that enhance the social side of ordering together.
User persona and Interviews:
User Interviews
Participants: 6 users (students, coworkers, families) who order food 3-5 times per week
What I learned:
83% of users said coordinating group orders is stressful
50% rely on texting to confirm who added which order
72% worry about paying for friends with friends who forget to Apple Pay or Venmo
90% said they'd use a "group ordering" feature if it was built into application
Using the information gathered from the users I've interviewed that actively uses DoorDash in a group setting. The persona developed was also used as a guide for specific participants needed for the usability testing portion of the design process. The User Persona's mainly focused on willing participants who typically took charge of ordering for their groups.
User Journey :
Considering the users needs, I developed a user flow that focused on simplicity and rapid iteration to help track the users flow of ordering.
Low Fidelity Wireframes :
I developed digital sketches of the preliminary design decisions. These concepts were reviewed and tested with users to ensure their needs were met with the feature.
The design :
Some of the users who were interviewed at the initial stage were asked to share their experiences and feedback through the new designed feature for DooorDash.
Whats new :
Gamifying the Tracker: Users enjoyed watching the group feature actively track users orders within the application and appreciated that it also updated the cost of items as well
Live Tracking for group participants: Users felt that this feature was needed to keep track of colleagues/friends orders to ensure that everyone receives their order simultaneously
Options to split payments: For the users who are typically the ones to charge their cards for DoorDash orders, users believed that this feature would be necessary for future group food coordination efforts
Final Result :
Testing Results:
After the usability adjustments, I received the following results for my initial test:
Reduced group order completion time by 40%
Improved user satisfaction by 85% (measured via post-test survey)
Increased trust through clear payment transparency
What's next :
The design thinking approach ensures that the final output of this feature is human-centered. While answering, "is this what users want?" "What will help ease their journey?" Along with the fact that customer expectations continue to grow for DoorDash, it would be beneficial to continue to adapt and ideate the feature.
DoorDash is a growing cooperation, so in response, UX designers will have to analyze the requirements needed to ensure that the company continues to meet users needs, identify any gaps and continue to provide a solution to help with the usability of the application.
But what's next for the Case Study? Personally, as a User Experience designer who's growing their skills in User Interface Design as well, I'm diving into animating the wireframe and providing different solutions to help the ease of user of the DoorDash application overall.
Next Steps:
Explore integrating Venmo and Apple Pay APIs
Introduce a group chat or reactions for engagement
Design admin controls for large group orders (5+ people)
Group Ordering for shared meals
Ordering food as a group can often be time-consuming and confusing. Often times, people struggle with:
Sharing links or coordinating who adds what
Managing split payments
Ensuring everyone's items arrive together
So as a Product Designer, how can we create a seamless, collaborative ordering experience that minimizes delay and maximizes convenience for groups?
Year:
2025
Tools:
Figma, FigJam, Notion, Maze
Role:
Product Designer
Project Duration:
2-3 Weeks
DESIGN PROCESS :
User Insight
Secondary Research
Competitor Analysis
Personas
The Design
The Outcome
Rersearch :
Participants: 6 users (students and coworkers) who order food through DoorDash 2-4x a week.
Key Findings:
83% of users said coordinating group orders is stressful
67% rely on texting to confirm who added which item
90% worry about paying for friends who forget to pay for their item later
100% said they'd use the "group order option" if built into their delivery application
COMPETITIVE ANALYSIS :
Key Findings:
DoorDash: Has "Group Orders" but lacks visibility on who added what and individual payments
Uber Eats: Allows shared cart but no real-time progress tracking
Postmates: No group features
Opportunity: Design a collaborative, transparent, and payment-flexible system that enhance the social side of ordering together.
User persona and Interviews:
User Interviews
Participants: 6 users (students, coworkers, families) who order food 3-5 times per week
What I learned:
83% of users said coordinating group orders is stressful
50% rely on texting to confirm who added which order
72% worry about paying for friends with friends who forget to Apple Pay or Venmo
90% said they'd use a "group ordering" feature if it was built into application
Using the information gathered from the users I've interviewed that actively uses DoorDash in a group setting. The persona developed was also used as a guide for specific participants needed for the usability testing portion of the design process. The User Persona's mainly focused on willing participants who typically took charge of ordering for their groups.
User Journey :
Considering the users needs, I developed a user flow that focused on simplicity and rapid iteration to help track the users flow of ordering.
Low Fidelity Wireframes :
I developed digital sketches of the preliminary design decisions. These concepts were reviewed and tested with users to ensure their needs were met with the feature.
The design :
Some of the users who were interviewed at the initial stage were asked to share their experiences and feedback through the new designed feature for DooorDash.
Whats new :
Gamifying the Tracker: Users enjoyed watching the group feature actively track users orders within the application and appreciated that it also updated the cost of items as well
Live Tracking for group participants: Users felt that this feature was needed to keep track of colleagues/friends orders to ensure that everyone receives their order simultaneously
Options to split payments: For the users who are typically the ones to charge their cards for DoorDash orders, users believed that this feature would be necessary for future group food coordination efforts
Final Result :
Testing Results:
After the usability adjustments, I received the following results for my initial test:
Reduced group order completion time by 40%
Improved user satisfaction by 85% (measured via post-test survey)
Increased trust through clear payment transparency
What's next :
The design thinking approach ensures that the final output of this feature is human-centered. While answering, "is this what users want?" "What will help ease their journey?" Along with the fact that customer expectations continue to grow for DoorDash, it would be beneficial to continue to adapt and ideate the feature.
DoorDash is a growing cooperation, so in response, UX designers will have to analyze the requirements needed to ensure that the company continues to meet users needs, identify any gaps and continue to provide a solution to help with the usability of the application.
But what's next for the Case Study? Personally, as a User Experience designer who's growing their skills in User Interface Design as well, I'm diving into animating the wireframe and providing different solutions to help the ease of user of the DoorDash application overall.
Next Steps:
Explore integrating Venmo and Apple Pay APIs
Introduce a group chat or reactions for engagement
Design admin controls for large group orders (5+ people)